Final Project

In this project we expanded on our previous logo ideas and created a business card, letterhead, and brochure.  My company is called CustomLax, an online lacrosse store in which the lacrosse world at large can customize their personal apparel.  Coaches can also order team wear and jerseys in bulk.  I enjoyed this final project because it connected a business aspect to the artistic talents we learned throughout the class.  With this I learned numerous skills especially the business card that I look forward to using in the future.

Questionaire

1)   What is your business?

Custom Lax

2)   Describe your business in one sentence

We make and sell customized lacrosse apparel

3)   Who is your target audience?

Lacrosse players (men and womens), Coaches, teams

4)   Who are your competitors?

Lacrosse Unlimited, Lax hut, Olympic Den

5)   What makes them better/worse than your product/service?

All of the following are in store shopping where as CustomLax is online.  None of these other companies specialize in customized apparel.

6)   Do you currently have an identity? 

No

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Why is this important?  Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

We want this company to be a top competitor in lacrosse equipment and apparel and the most successful online lacrosse store

2)   If your company was an animal, what animal would it be and why?

A kangaroo because our company is looking for a jumpstart and kangaroos have a pocket like our lacrosse sticks.  Also our company will be international and Australia has a market for lacrosse equipment and kangaroos are a universally friendly animal

3)   If your company/brand was a person, who would it be and why?

The Bratton twins Shamel and Jamel and Myles Jones because they are lacrosse figure heads from my hometown as well a being black they can attract black athletes

4)   If your company/brand was an object, what would it be?

A Customized lacrosse stick with bold/bright attractive color choices

5)   If your customer was a cartoon character, who would it be?

Charlie Brown dropping his baseball glove for a lacrosse stick for the kids who were hopeless baseball players like Charlie brown thinking about switching sports

Otherside: Photoshop Collage

With this project we used and incorporated all of the skills we learned in photoshop into a lyrical based collage.  I used the stamp brush as well as different free transform options for sizing and opacity to allow objects to show through the layers.  I also used the lasso, polygonal, and magnetic lasso tool to cut images I inserted along with the content awareness tool to blend them smoothly into the background. 

Arctic Surfing Brush

With this assignment we practiced using stamps and insertions in photoshop.  I chose arctic surfing because I thought it was comical.  I removed the surfer from the board and used the background mesh tool to fill the background as it would be if the surfer were never there.  I then inserted the penguin, polar bear, and whale after cropping them using various lasso tools.  I also created a stamp of a snowflake and brushed that into the image.

Bugatti Illustrator

In this project I practiced with adobe illustrator in attempt to replicate the image below of a Bugatti.  With the use of the mesh tools I tried to blend the colors as best as I could to replicate the original image.  I also used transparency to create the appearance of a windshield on a black to gray scale.  Also using the type tool I replicated the plate logo on the grill.  Although it was difficult I am pleased with the similarity I was able to create.

Jay-Z and Me

With this project we practiced object insertion into photoshop.  I found an old picture of me that fit well into a gap in a picture with rapper, Jay-Z.  I used the lasso tools to cut myself out of the original image and replace myself next to Jay-Z.  I also replaced the cup I was holding with a microphone to further display me and Jay-Z performing side by side. 

Bird Illustrator

With this assignment we folded a piece of paper 3 ways into head, body, and legs and blindly drew our 'creatures' as we passed around the papers.  After voting on our favorite ones I chose the bird clock man.  using illustrator we replicated the image with our own additions and color schemes.

CustomLax Logo

With this project we used adobe illustrator to construct a logo for an imaginary business idea.  I came up with CustomLax.com, an online lacrosse store in which consumers can customize their lacrosse sticks in whichever way they choose.  I was able to create the logo using the pen tool as well as the convert and add anchor point tools to allow me to fix the imperfections.  I also used the elipse tool to create a ball/dot image with the type tool to show an easily legible URL for my company.

Our Deepest Fear

With this project I was able to apply the skills we learned about Adobe Illustrator by using the pen tool, incorporating different layers, and using the text tool along with different font options.   I chose to do a light bulb because it complimented the quote, "Our Deepest Fear" by Marianne Williamson.  T 

Logo Sketches

Logo ideas

customlax.com- online lacrosse store in which the customer can customize their own equitment  color dye, decals etc.  Will buy copyrights from brand name lacrosse companies and use their heads and shafts

DVR Radio- Make your own playlist, by recording songs as you hear them on the radio

Sneaker Cleats- retractable studs that flip into the sole of the shoe and get replaced with sneakers treds in the push of a button


Budless headphones- Headphones with out the wire that can plug into your ear almost invisibly. will work through bluetooth connection.

Benergy-  Natural energy drink with vitamins to start your day for non-coffee drinkers

Heart of the City

<!DOCTYPE HTML>

<html>

<head>

<script>

window.onload = function() {

var canvas = document.getElementById("myCanvas");

var context = canvas.getContext("2d");

////////////////////////////////////// start below this line ˇˇˇˇˇˇˇˇˇˇ

//Rectangle Variables

var rectx = 0;

var recty = 0;

//Bezier Curve Variables

var x = 450;

var y = 160;

var controlX1 = 350;

var controlY1 = 15;

var controlX2 = 155;

var controlY2 = 160;

var endX = 350;

var endY = 325;

//Quadratic Curve Variables

var controlX3 = 425;

var controlY3 = 375;

var endX3 = 450;

var endY3 = 480;

//Quadratic Curve Variables

var controlX4 = 475;

var controlY4 = 375;

var endX4 = 550;

var endY4 = 325;

//Bezier Curve Variables

var controlX5 = 755;

var controlY5 = 160;

var controlX6 = 550;

var controlY6 = 15;

var endX5 = x;

var endY5 = y;

//Rectangle Linear Gradient Variables

var startX = 0;

var startY = 0;

var grdendX = canvas.width;

var grdendY = canvas.height;

//Background Rectangle

context.beginPath();

context.rect(rectx, recty, canvas.width, canvas.height);

var grd = context.createLinearGradient(startX, startY, grdendX, grdendY);

  grd.addColorStop(0, 'rgb(255, 255, 255)');  //dark purple, white

  grd.addColorStop(1, 'rgb(100, 0, 100)');

context.fillStyle = grd;

context.fill();

//Buildings

context.beginPath();

  context.moveTo(50,100);

  context.lineTo(50,150);

  context.lineTo(0,200);

  context.lineTo(100,200);

  context.lineTo(50,150);

  context.fillStyle = 'rgb(0,0,0)';

  context.fill();

  context.stroke();

  

  context.beginPath();

  context.moveTo(100,200);

  context.lineTo(100,600);

  context.lineTo(0,600);

  context.lineTo(0,200);

  context.fillStyle = 'rgb(0,0,0)';

  context.fill();

  context.stroke();

  context.beginPath();

  context.moveTo(100,350);

  context.lineTo(200,350);

  context.lineTo(200,600);

  context.lineTo(100,600);

  context.fillStyle = 'rgb(0,0,0)';

  context.fill();

  context.stroke();

  

  context.beginPath();

  context.moveTo(450,50);

  context.lineTo(450,600);

  context.lineTo(550,600);

  context.lineTo(550,50);

  context.lineTo(450,50);

  context.fillStyle = 'rgb(0,0,0)';

  context.fill();

  context.stroke();

  

  //bridge

   context.beginPath();

  context.moveTo(200,300);

  context.lineTo(250,300);

  context.lineTo(250,600);

  context.lineTo(200,600);

  context.lineTo(200,300);

  context.fillStyle = 'rgb(0,0,0)';

  context.fill();

  

  context.beginPath();

  context.moveTo(750,300);

  context.lineTo(800,300);

  context.lineTo(800,600);

  context.lineTo(750,600);

  context.lineTo(750,300);

  context.fillStyle = 'rgb(0,0,0)';

  context.fill();

  

  context.beginPath();

  context.moveTo(250,500);

  context.lineTo(752,500);

  context.lineTo(752,550);

  context.lineTo(250,550);

  context.lineTo(250,550);

  context.fillStyle = 'rgb(0,0,0)';

  context.fill();

  

  context.beginPath();

  context.moveTo(245,305);

  context.bezierCurveTo(400,450, 550,450,755,305);

  context.lineWidth = 10;

  context.stroke();

  

  context.beginPath();

  context.moveTo(675,350);

  context.lineTo(675,500);

  context.lineWidth = 3;

  context.stroke();

context.beginPath();

  context.moveTo(325,363);

  context.lineTo(325,500);

  context.lineWidth = 3;

  context.stroke();

context.beginPath();

  context.moveTo(625,380);

  context.lineTo(625,500);

  context.lineWidth = 3;

  context.stroke();

  

  context.beginPath();

  context.moveTo(375,388);

  context.lineTo(375,500);

  context.lineWidth = 3;

  context.stroke();

  

  

//Arrow

context.beginPath();

  context.moveTo(650,75);

  context.lineTo(700,75);

 context.lineTo(700,125); 

 context.lineTo(650,75); 

 context.closePath();

 context.fillStyle = 'rgb(232,179,21)';

context.fill();

context.lineWidth = 5;

context.strokeStyle = 'rgb(232,179,21)';

 context.stroke();

  

  context.beginPath();

  context.moveTo(675,100);

  context.lineTo(325,400);

  context.stroke();

context.beginPath();

  context.moveTo(325,400);

  context.lineTo(325,425);

  context.lineTo(300,400);

  context.lineTo(325,425);

  context.lineTo(300,400);

context.closePath();

 context.fillStyle = 'rgb(232,179,21)';

context.fill();

  context.stroke();

context.stroke();

context.stroke();

//Heart

context.beginPath();

context.moveTo(x, y);

context.bezierCurveTo(controlX1, controlY1, controlX2, controlY2, endX, endY);

context.quadraticCurveTo(controlX3, controlY3, endX3, endY3);

context.quadraticCurveTo(controlX4, controlY4, endX4, endY4);

context.bezierCurveTo(controlX5, controlY5, controlX6, controlY6, endX5, endY5);

context.closePath();

context.fillStyle = 'rgb(255, 255, 255)';

context.fill();

  

  

////////////////////////////////////// end above this line ˆˆˆˆˆˆˆˆˆˆˆˆˆˆˆ

};

</script>

</head>

<body>

<canvas id="myCanvas" width="800" height="600"></canvas>

</body>

</html>

Using Text wrangler we were asked to create 10 objects using codes that we learned to create an image.  I chose to make a city skyline as well as the heart with cupids arrow through it because it was around the time of valentine's day.  I named this project Heart of the City because I thought it was relevant with the heart as the central image to the city, based on the song by Jay-Z as well.

Heart

<!DOCTYPE HTML>
<html>
<head>
<script>
window.onload = function() {
var canvas = document.getElementById("myCanvas");
var context = canvas.getContext("2d");

////////////////////////////////////// start below this line ˇˇˇˇˇˇˇˇˇˇ
//Rectangle (background)
 context.beginPath();
context.rect(0, 0, 800, 600);
context.fillStyle = 'rgb(175,225,240)';
  context.fill();





//Bezier curve variables
var x=390;
var y=175;
var controlX1=285;
var controlY1=25;
var controlX2= 125;
var controlY2= 175;
var endX= 300;
var endY= 340;


//Quadratic Curve (left)
var controlX3 = 350;
var controlY3 = 390;
var endX3 = 390;
var endY3 = 470;

//Quadratic curve (right)
var controlX4 = 415;
var controlY4 = 390;
var endX4 = 470;
var endY4 = 350;

//Bezier curve variables
var controlX5= 655;
var controlY5= 185;
var controlX6= 525;
var controlY6= 25;
var endX5= x;
var endY5= y;



context.beginPath();
context.moveTo(x,y);
context.bezierCurveTo(controlX1, controlY1, controlX2, controlY2, endX, endY);
context.quadraticCurveTo(controlX3, controlY3, endX3, endY3);
context.quadraticCurveTo(controlX4, controlY4, endX4, endY4);
context.bezierCurveTo(controlX5, controlY5, controlX6, controlY6, endX5, endY5);
context.fillStyle = 'rgb(242,141,68)';
  context.fill();
  context.strokeStyle = 'rgb(237,64,12)';
  context.lineWidth = 5;

context.stroke();



////////////////////////////////////// end above this line ˆˆˆˆˆˆˆˆˆˆˆˆˆˆˆ

};

</script>
</head>
<body>
<canvas id="myCanvas" width="800" height="600"></canvas>
</body>
</html>

intro

My name is Benjamin John Shepherd  I'm a freshman and a student athlete at the University of Tampa. I'm from Huntington Station, Long island. I enjoy playing sports.  When I am not playing sports I like to hangout with my friends.  I hope to learn about digital arts and apply my new skills creatively.