1) What is your business?
Custom Lax
2) Describe your business in one sentence
We make and sell customized lacrosse apparel
3) Who is your target audience?
Lacrosse players (men and womens), Coaches, teams
4) Who are your competitors?
Lacrosse Unlimited, Lax hut, Olympic Den
5) What makes them better/worse than your product/service?
All of the following are in store shopping where as CustomLax is online. None of these other companies specialize in customized apparel.
6) Do you currently have an identity?
No
7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?
Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.
These following questions might seem silly, but their purpose is to help generate ideas.
1) How do you want your image to be seen in two years?
We want this company to be a top competitor in lacrosse equipment and apparel and the most successful online lacrosse store
2) If your company was an animal, what animal would it be and why?
A kangaroo because our company is looking for a jumpstart and kangaroos have a pocket like our lacrosse sticks. Also our company will be international and Australia has a market for lacrosse equipment and kangaroos are a universally friendly animal
3) If your company/brand was a person, who would it be and why?
The Bratton twins Shamel and Jamel and Myles Jones because they are lacrosse figure heads from my hometown as well a being black they can attract black athletes
4) If your company/brand was an object, what would it be?
A Customized lacrosse stick with bold/bright attractive color choices
5) If your customer was a cartoon character, who would it be?
Charlie Brown dropping his baseball glove for a lacrosse stick for the kids who were hopeless baseball players like Charlie brown thinking about switching sports
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